Mackenzie has developed an eye for branding. She acquired Lululemon, the industry leader in sportswear, as a sponsor for the Performance team she founded. This was the start of her passion for partnerships.
Since then, she has worked with many partners to create in-game features, which she will then host. Furthermore, she has worked with the Nashville Predators as a Corporate Partnership Intern, where she helped foster relationships and meet potential partners. She aided in overseeing 135 accounts.
